SPEAKER | FOUNDER | CONNECTOR
A simple tool to support someone through anything.
When someone you care about is facing a serious illness, loss, or other major life event, it’s natural to feel unsure about what to do.
This planner was created to help you start somewhere—with compassion, intention, and just enough structure to make a real difference.
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"This planner was a big help as we prepared for changes in our family. I was grateful to have a place to keep all of my important notes, needs, and wants so when people asked me what I needed, even if I wasn’t in the right headspace to think about it, I had something I could refer to quickly." - Amazon Review
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What our readers say
In moments of unexpected challenge and upheaval, navigating life's twists and turns can feel overwhelming.
That's where our planner stands apart from the rest. Unlike generic organizing planners, we understand that no two crises are alike, and that's why we've crafted a planner designed specifically for those facing life's unexpected hurdles. With the collective wisdom gleaned from assisting thousands through various trials, we've curated a tool to help you manage the chaos and doubt with clarity and confidence. Let us be your guiding light amidst the uncertainty, providing structure and support when you need it most. Because in times of crisis, having a trusted companion by your side can make all the difference.
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Features
Customizable Care Plan Sections
Customizable sections dedicated to organizing the various aspects of supporting a friend or family member during a health or life crisis. Users can tailor these sections to include specific tasks, appointments, and responsibilities relevant to their situation, ensuring that everyone involved understands their role and knows how to contribute effectively.
Collaborative Task Management
Facilitates collaborative task management by allowing multiple users to access and update the care plan. Through designated areas for task assignment, progress tracking, and communication, friends and family members can coordinate efforts seamlessly, ensuring that no essential task falls through the cracks and that everyone can contribute meaningfully to support their loved one.
Resource and Contact Management
Recognizing that people may need different types of support during a crisis, the planner includes features for managing resources and contacts. Users can compile essential information such as medical contacts, community support services, and relevant documents in one centralized location, making it easier to access vital resources and communicate effectively with healthcare professionals and support networks. Additionally, the planner may offer suggestions or templates for organizing resources and contacts based on common needs and challenges experienced during life crises.
What it is...
The WhatFriendsDo Planner gives you the tools to rally support, stay organized, and show up in ways that truly matter. It’s not just a to-do list. It’s a guide to navigating the awkward, emotional, and often overwhelming moments that come with helping someone through a tough time. Use it to coordinate meals, errands, rides, visits—or simply to remind yourself what kind of support you can offer.
About the Author
Aimee's journey started with her friend Laura's battle against a terminal brain tumor at just 25. Together with her family, they coordinated care and rallied support. Seeing the need for simpler caregiving coordination, Aimee co-founded WhatFriendsDo.
At WhatFriendsDo, Aimee is an innovator, leader, and motivator, inspiring others to lend a hand in times of need. Her background in fundraising and strategic planning, along with her role as Indiana's first female CEO to secure a $500,000 round of funding, laid the foundation for her success.
Passionate about leveraging technology to support those facing life-changing events, Aimee's leadership has earned her accolades as one of Indy's Best and Brightest and a Top 50 Mompreneur of the Year.
Aimee shares her insights on caregiving and crisis support through speaking engagements and media features, appearing in Forbes, Fortune, and Oprah.com. A graduate of the University of Illinois, Aimee cherishes time with her children and indulges her love for cooking and gardening.
What's in the Book
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Incident Documentation
Recording your experiences through writing, despite initial reluctance, can offer healing and catharsis, while also providing a valuable historical record for potential future needs.
Contact Info and Tips
Pages to document important contact info as well as tips for all areas of care for your impacted friend or loved one.
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Logistics Management
Areas to document transportation details, pet care needs, kids' schedules, and more.
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Organization
Prompts to document food preferences, housework, paperwork/finances, and scheduling with a journal, notes, and calendar.
What's inside?
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Gentle prompts to help you take action without overthinking
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Checklists to keep track of tasks, communication, and volunteers
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Encouragement to use your unique gifts to show up in a way that feels right for you
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Space to reflect, remember, and stay grounded during emotional times
Who's it for?
Anyone who wants to help—but isn’t sure where to begin. Whether you’re the primary organizer or just someone who wants to pitch in, this planner can help you support a friend, family member, or coworker with more clarity and less stress.
Why it matters?
Support doesn’t have to be perfect. It just has to be present. And when you show up with care and intention—even in small ways—it makes a big impact.